"A good logo should be beautiful, memorable, recognizable and awakening to the human emotions," said the designer Lo Min Ming, who worked at Google, Microsoft and Yahoo. In general, logos of the most famous companies meet these requirements.

The design of a simple logo can be drab and boring if it was developed without a grain of imagination but many popular brands have simple but effective logos. However, some of them contain a small mystery that only a really attentive person can solve.

This is one of the biggest designer problems. Creating abstract logos with an effective "hidden message" is much more important than making a fancy design. Today we will share the most mysterious and smart logos of famous companies with you. Have you ever thought about their meaning?

#1. McDonald’s

Credit: Wikipedia

Credit: Wikipedia

Once the designer invented logo of golden arches on a red background and it became a symbol of fast food.

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After a while, the company tried to change this logo but psychologist Louis Cheskin convinced them to leave everything the same. He claimed that this symbol looks like a female chest that makes people think about their happy childhood.

#2. Chanel

Credit: Wikipedia

Credit: Wikipedia

This logo was designed by Coco Chanel. She was inspired by her stay in Nice and beautiful castles.

#3. Google

Credit: Wikipedia

11 famous Credit: Wikipediawith hidden messages

Using the wrong green color among an ordered chain of other colors means the destruction of stereotypes. Google does not follow the rules.

#4. Gillette

Attentive people will notice that the letter G mimics the shape of razor blades.

#5. Mitsubishi

Credit: Wikipedia

Credit: Wikipedia

This emblem means three diamonds, which represent success, reliability and integrity.

#6. Goodwill

Credit: Wikipedia

Credit: Wikipedia

This company collects donations of meal, clothes and other things to help people in need. Their logo focuses on the letter G, which is similar to a happy face.

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#7. FedEx

Credit: Wikipedia

Credit: Wikipedia

If you have a closer look, you will see the red arrow between the letters E and X. This arrow is kind of a trick which makes people find this courier service as very fast and reliable.

#8. Nike

Credit: Wikipedia

Credit: Wikipedia

This logo shows the wings of the Greek goddess Nike, who used to inspire her citizens to fight.

#9. Pepsi

Credit: Wikipedia

Credit: Wikipedia

Pepsi began to produce their drinks with a reverse logo on the eve of All Saints Day and their inverted logo is very similar to the words "is dead".

#10. Le Tour de France

Credit: Wikipedia

Credit: Wikipedia

Have you noticed the image of the cyclist, which is hidden among the letters? Look again, please!

#11. Durex

Credit: Wikipedia

Credit: Wikipedia

This logo shows the most valuable qualities for condoms - “durable“, ”reliable" and “excellence”.

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